Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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  • Pages: pages
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  • Edition:Revised
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  • ISBN10:1591840805
  • ISBN13:9781591840800
  • kindle Asin:B00186Z0N2

About Author

Michael J. Silverstein

Michael J. Silverstein

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