Little Leather Library
The Little Leather Library Corporation was conceived of by publisher-brothers Charles and Albert Boni in about 1914. Inspired by the example of a...
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The Little Leather Library Corporation was conceived of by publisher-brothers Charles and Albert Boni in about 1914. Inspired by the example of a cigarette company that gave away free miniature copies of Shakespeare with each tobacco purchase, the brothers created a prototype—a miniature copy of Romeo and Juliet. In 1916 they showed their prototype to ad men Harry Scherman and Maxwell Sackheim, who worked at J. Walter Thompson Company
During World War I the Little Leather Library Corporation marketed their volumes as gifts to send to soldiers and sailors overseas as “Something that will make their minds normal, and keep them normal.” A box, ready for shipping to overseas soldiers, was offered with the purchase of ten books.
- Format:Leather Bound
- Pages: pages
- Publication:1920
- Publisher:Little Leather Library Corporarion
- Edition:
- Language:eng
- ISBN10:
- ISBN13:
- kindle Asin:B0DLT9Q13B
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