What does science tell us about motivation? This book challenges common myths about motivation, and offers readers strategies for successfully motivating themselves and others.

Many unscientific and inaccurate ideas about motivation persist because they seem so logical, simple, or appealing. For example, we may say that someone else’s “lazy” or “unmotivated” behavior is just part of their personality, whereas in reality it’s more likely that their actions are related to their situation or environment.

This book reveals the scientific truth about motivation. Readers will learn to identify and debunk ten persistent myths about motivation—for example, that visualizing success leads to success, or that competition and rewards increase motivation—and replace those myths with accurate knowledge that will help them take positive steps toward their goals.
 
Each chapter uses cutting-edge psychological research and theory to offer proven strategies for boosting motivation in a variety of contexts including school, career, health, and parenting.