New and Improved: The Story of Mass Marketing in America
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Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass...
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Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the USA became the world's first & foremost consumer society. Considering the roles of demographics change, advances in transportation & communication & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A&P & its rivals, & Sears & Montgomery Ward.
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- ISBN10:0875846726
- ISBN13:9780875846729
- kindle Asin:0875846726
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