International Strategic Alliances: Co-Operating to Compete
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Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with...
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Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with another company to share resources is increasingly becoming the answer. This book is a guide to forming the right alliance with the right company and making the partnership work. Case studies are used to illustrate successes and failures in real terms. These include Rover and Honda, ICL and Fujitsa, and Dowty-Sema.
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- Pages:221 pages
- Publication:1995
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- Edition:
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- ISBN10:0077079264
- ISBN13:9780077079260
- kindle Asin:0077079264
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