Mox and Mitsu are Supercute. They founded the global business Supercute Enterprises as teenagers, armed only with a phone, a collection of their favourite cuddly toys and a love of all things kawaii. Thanks to them, the Supercute aesthetic is now a way of life.

In a world dominated by massive conglomerates, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company to a ruthless organisation fighting for their right to the world's water.

Now Mox and Mitsu face a choice. In a world that is tearing itself apart, who will win in the battle for ultimate control - and where will Supercute draw the line . . .