小群效应 Effect of Small Groups
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"互联网经济时代，新零售、网红经济、知识经济多受益于社群。用户的获取、留存及订单转化直接决定了一个社群的存亡。无论是“做”群还是“用”群，每个人都需要迭代常识：了解用户行为习惯，了解社群运行规律。
作者徐志斌历时两年，挖掘腾讯、百度、豆瓣的一手后台数据，从上百个国民级产品中深度解读社群行为，通过大量生动案例总结出利用社交网络和海量用户进行沟通的方法论。"
"The age of internet economy, new retail, online celebrity economy and knowledge economy mainly benefit from social groups. The acquiring, preservation and conversion to orders directly determine the survival of a social group. Whether ""establishing"" groups or ""using"" groups, everyone needs to have the common sense of iteration, and know the habits of users and the operation rules of social groups.
The author Xu Zhibin took two years to dig the primary backend data of Tencent, Baidu and Douban. He interprets the behaviors of social groups in depth from hundreds of national products, and he summarizes the methods of making use of social networking to communicate with millions of users with a great many vivid cases."
- Format:Hardcover
- Pages:350 pages
- Publication:2017
- Publisher:中信出版社CITIC Press Corporation
- Edition:First Edition
- Language:zho
- ISBN10:7508681460
- ISBN13:9787508681467
- kindle Asin:7508681460
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