Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) An inspiring and powerful toolkit....
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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) An inspiring and powerful toolkit.
--The Marketer
Alina Wheeler provides a practical structure for the brand building process.
--Al Ries, coauthor,
Positioning
Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
--Marty Neumeier, author,
The Brand Gap
A valued reference book for all members of the branding team.
--Communication Arts
- Format:ebook
- Pages: pages
- Publication:2011
- Publisher:Wiley
- Edition:
- Language:
- ISBN10:0470641347
- ISBN13:9780470641347
- kindle Asin:0470641347
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