This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one.

Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency.

Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.