Marketing Management
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook...
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
- Format:
- Pages: pages
- Publication:
- Publisher:
- Edition:12th Edition
- Language:eng
- ISBN10:0131457578
- ISBN13:9780131457577
- kindle Asin:0131457578
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