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Industry Strategy Marketing Books Categories

Industry Strategy Marketing Categories Books ListIndustry Strategy Marketing Books Categories

浪潮之巅 (Paperback)

浪潮之巅 (Paperback)

浪潮之巅 (Paperback)

By: 吴军

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance (Paperback)

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance (Paperback)

The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance (Paperback)

By: Ron Chernow

The Lean Startup (Hardcover)

The Lean Startup (Hardcover)

The Lean Startup (Hardcover)

By: Eric Ries

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

By: W. Chan Kim

First, Break All the Rules: What the World's Greatest Managers Do Differently (Hardcover)

First, Break All the Rules: What the World's Greatest Managers Do Differently (Hardcover)

First, Break All the Rules: What the World's Greatest Managers Do Differently (Hardcover)

By: Marcus Buckingham

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship (Hardcover)

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship (Hardcover)

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship (Hardcover)

By: Ben Horowitz

Best Loser Wins: Why Normal Thinking Never Wins the Trading Game – written by a high-stake day trader (Paperback)

Best Loser Wins: Why Normal Thinking Never Wins the Trading Game – written by a high-stake day trader (Paperback)

Best Loser Wins: Why Normal Thinking Never Wins the Trading Game – written by a high-stake day trader (Paperback)

By: Tom Hougaard

Seed Money: Monsanto's Past and Our Food Future (Hardcover)

Seed Money: Monsanto's Past and Our Food Future (Hardcover)

Seed Money: Monsanto's Past and Our Food Future (Hardcover)

By: Bartow J. Elmore

Boom and Bust: A Global History of Financial Bubbles (Hardcover)

Boom and Bust: A Global History of Financial Bubbles (Hardcover)

Boom and Bust: A Global History of Financial Bubbles (Hardcover)

By: William Quinn

Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World (Hardcover)

Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World (Hardcover)

Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World (Hardcover)

By: Cade Metz

The Go to Market Handbook for B2B SaaS Leaders: How to Stack the Odds in Your Favour When Scaling Your Software Business (Kindle Edition)

The Go to Market Handbook for B2B SaaS Leaders: How to Stack the Odds in Your Favour When Scaling Your Software Business (Kindle Edition)

The Go to Market Handbook for B2B SaaS Leaders: How to Stack the Odds in Your Favour When Scaling Your Software Business (Kindle Edition)

By: Richard Blundell

The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital (Paperback)

The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital (Paperback)

The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital (Paperback)

By: Rob Walling

The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love (Kindle Edition)

The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love (Kindle Edition)

The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love (Kindle Edition)

By: Ulrik Lehrskov-Schmidt

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover)

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover)

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover)

By: Jean-Noël Kapferer

LikeWar: The Weaponization of Social Media (Hardcover)

LikeWar: The Weaponization of Social Media (Hardcover)

LikeWar: The Weaponization of Social Media (Hardcover)

By: P.W. Singer

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Hardcover)

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Hardcover)

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (Hardcover)

By: Ashlee Vance

Central Banking 101 (Kindle Edition)

Central Banking 101 (Kindle Edition)

Central Banking 101 (Kindle Edition)

By: Joseph J. Wang

Renewable Energy: A Primer for the Twenty-First Century (Columbia University Earth Institute Sustainability Primers)

Renewable Energy: A Primer for the Twenty-First Century (Columbia University Earth Institute Sustainability Primers)

Renewable Energy: A Primer for the Twenty-First Century (Columbia University Earth Institute Sustainability Primers)

By: Bruce Usher

The Power Law: Venture Capital and the Making of the New Future (Hardcover)

The Power Law: Venture Capital and the Making of the New Future (Hardcover)

The Power Law: Venture Capital and the Making of the New Future (Hardcover)

By: Sebastian Mallaby

The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley (Hardcover)

The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley (Hardcover)

The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley (Hardcover)

By: Leslie Berlin

The Nvidia Way: Jensen Huang and the Making of a Tech Giant (Kindle Edition)

The Nvidia Way: Jensen Huang and the Making of a Tech Giant (Kindle Edition)

The Nvidia Way: Jensen Huang and the Making of a Tech Giant (Kindle Edition)

By: Tae Kim

Marketing Management (Hardcover)

Marketing Management (Hardcover)

Marketing Management (Hardcover)

By: Russell S. Winer

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

By: Ed Catmull

Zero to One: Notes on Startups, or How to Build the Future (Hardcover)

Zero to One: Notes on Startups, or How to Build the Future (Hardcover)

Zero to One: Notes on Startups, or How to Build the Future (Hardcover)

By: Peter Thiel

The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)

The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)

The Everything Store: Jeff Bezos and the Age of Amazon (Hardcover)

By: Brad Stone

Shoe Dog: A Memoir by the Creator of Nike (Hardcover)

Shoe Dog: A Memoir by the Creator of Nike (Hardcover)

Shoe Dog: A Memoir by the Creator of Nike (Hardcover)

By: Phil Knight

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

By: Clayton M. Christensen

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

Good to Great: Why Some Companies Make the Leap... and Others Don't (Hardcover)

By: Jim Collins

Built to Last: Successful Habits of Visionary Companies (Hardcover)

Built to Last: Successful Habits of Visionary Companies (Hardcover)

Built to Last: Successful Habits of Visionary Companies (Hardcover)

By: Jim Collins

The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans (Hardcover)

The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans (Hardcover)

The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans (Hardcover)

By: Jonathan A. Knee

Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (Hardcover)

Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (Hardcover)

Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (Hardcover)

By: Geoffrey G. Parker

Understanding Michael Porter: The Essential Guide to Competition and Strategy (Kindle Edition)

Understanding Michael Porter: The Essential Guide to Competition and Strategy (Kindle Edition)

Understanding Michael Porter: The Essential Guide to Competition and Strategy (Kindle Edition)

By: Joan Magretta

Chip War: The Fight for the World's Most Critical Technology (Hardcover)

Chip War: The Fight for the World's Most Critical Technology (Hardcover)

Chip War: The Fight for the World's Most Critical Technology (Hardcover)

By: Chris Miller

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

By: Chris Anderson

Why We Buy: The Science of Shopping (Paperback)

Why We Buy: The Science of Shopping (Paperback)

Why We Buy: The Science of Shopping (Paperback)

By: Paco Underhill