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Marketing Theory Books Categories
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Buyology: Truth and Lies About Why We Buy (Hardcover)
By:
Martin Lindstrom
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Go Luck Yourself: 40 ways to stack the odds in your brand’s favour (Paperback)
By:
Andy Nairn
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The Experience Economy: Work Is Theater & Every Business a Stage (Hardcover)
By:
B. Joseph Pine II
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Hardcover)
By:
Rita Gunther McGrath
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The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough (Kindle Edition)
By:
Alex Evans
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Mindframes (Kindle Edition)
By:
Wendy Gordon
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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns (Kindle Edition)
By:
Ian Dodson
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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously (Hardcover)
By:
Jeff Gothelf
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Pre-Suasion: A Revolutionary Way to Influence and Persuade (Hardcover)
By:
Robert B. Cialdini
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The 12 Powers of a Marketing Leader (Kindle Edition)
By:
Thomas Barta
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Shopper Marketing: A How-To Business Story (Kindle Edition)
By:
Paul Barnett
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The Fourth Industrial Revolution (Kindle Edition)
By:
Klaus Schwab
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Listening Brands: How Data is Rewriting the Rules of Branding (Paperback)
By:
J.R. Little
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Key Business Analytics: The 60+ business analysis tools every manager needs to know (Paperback)
By:
Bernard Marr
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Brain Surfing: The Top Marketing Strategy Minds in the World (Paperback)
By:
Heather Lefevre
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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future (Hardcover)
By:
Kevin Kelly
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Meaningful: The Story of Ideas That Fly (Kindle Edition)
By:
Bernadette Jiwa
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98% Pure Potato (Hardcover)
By:
John Griffiths
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Small Data: The Tiny Clues that Uncover Huge Trends (Hardcover)
By:
Martin Lindstrom
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Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You (Hardcover)
By:
Geoffrey G. Parker
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Marketers Are From Mars, Consumers Are From New Jersey (Kindle Edition)
By:
Bob Hoffman
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One Plus One Equals Three: A Masterclass in Creative Thinking (Kindle Edition)
By:
Dave Trott
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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy (Hardcover)
By:
David Forbes
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
By:
Marty Neumeier
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A New Dynamic - Effective Business in a Circular Economy (Paperback)
By:
Amory Lovins
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Leading Digital (Hardcover)
By:
George Westerman
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Economics: The User's Guide (Hardcover)
By:
Ha-Joon Chang
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Digital Marketing for Everyone (Kindle Edition)
By:
Shannon Chirone
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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others (Paperback)
By:
Jules Goddard
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Creative Confidence: Unleashing the Creative Potential Within Us All (Hardcover)
By:
Tom Kelley
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Youtility: Why Smart Marketing Is about Help Not Hype (Hardcover)
By:
Jay Baer
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The Retail Revival: Reimagining Business for the New Age of Consumerism (Hardcover)
By:
Doug Stephens
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Make your Idea Matter (Paperback)
By:
Bernadette Jiwa
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
By:
Douglas Van Praet
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HBR Guide to Persuasive Presentations (Paperback)
By:
Nancy Duarte
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Smart Retail: Winning Ideas and Strategies from the Most Successful Retailers in the World (Paperback)
By:
Richard Hammond
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Flip the Funnel: How to Use Existing Customers to Gain New Ones (Hardcover)
By:
Joseph Jaffe
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Communication Power (Hardcover)
By:
Manuel Castells
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
By:
W. Chan Kim
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Zag: The Number One Strategy of High-Performance Brands (Paperback)
By:
Marty Neumeier
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A Cannes Lions Jury Presents: The Art of Branded Entertainment (Kindle Edition)
By:
P.J. Pereira
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Be More Pirate: Or How to Take On the World and Win (Paperback)
By:
Sam Conniff
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Platform Capitalism (Paperback)
By:
Nick Srnicek
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Machine, Platform, Crowd: Harnessing Our Digital Future (Paperback)
By:
Andrew McAfee
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The Mathematical Corporation: Where Machine Intelligence and Human Ingenuity Achieve the Impossible (Kindle Edition)
By:
Joshua Sullivan
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Marketing Performance: How Marketers Drive Profitable Growth (Kindle Edition)
By:
Thomas Bauer
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Hardcover)
By:
Adam Alter
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Hit Makers: The Science of Popularity in an Age of Distraction (Hardcover)
By:
Derek Thompson
